When you started out in photography, you saw huge opportunity. Pro’s charging seemingly crazy prices, yet still struggling to meet the huge demand.
Your simple plan was to come into the market with your photographic talent and brilliant results, then claim your share of the pie while doing something you’re passionate about and simultaneously kick your boss in the butt.
Now you can see a different reality…
Photographers popping up left, right and center, all trying to undercut the last guy, delivering crappy results and forcing you to drop your prices just to stay in the game.
But it doesn’t have to be like this…
Great Photographers Struggle With Marketing
The problem is that so many photographers get started and imagine that they’ll get clients because of their beautiful portfolio, and then those clients will refer everyone they know which will quickly create a successful photography business.
Sucky Marketing Leads To Frantic, Business Killing ‘Client Getting Tactics’
They soon learn that it doesn’t happen this way, and that the fastest way to attract new clients is to slash prices like Freddy Kreuger until they’re working 50+ hours each week and barely making enough to pay for the groceries.
Their quality drops even if they’re really talented because with so much work to do, and so little time they simply lose their passion and don’t care anymore.
They settle for average shots instead of brilliant ones.
They totally eliminate editing, and their customer service becomes non-existent.
They’ve got the skills to produce great photos, but their business growth skills are holding them back, and actually crushing their chances of true success because their talent is being stifled.
If you think you might be getting sucked into this “I’m the cheapest” trap, I’ve got a few pointers for you…
Raise Prices, Boost Value and Get More of The Right Clients
The simple solution is to raise your prices while boosting the value your clients see in what you do.
It’s just like Louis Vuitton…
They provide products that have an extremely high perceived value because of the name that backs it up. Is the quality of their products worthy of the extreme prices they charge?… Probably not, but you’re not just paying for quality. You’re paying for prestige, a feeling of superiority, and the ability to show others that you’ve got the money and high status to afford such luxuries.
The girls who save up 3 months wage just to afford a handbag to put their lipstick and purse in aren’t buying the bag for the quality – they want to ‘feel’ successful, wealthy, and have others look at them and think those things.
You need to do the same in your photography business…
Increase the value of your service so that your clients don’t just get photos. They get a guarantee of total satisfaction. They get unmatched customer service. They get to deal with a total pro, whose unmatched in knowledge and quality, plus much more!
3 Steps To Creating Unbeatable Value
#1 – Guarantee Everything You Do
Most business people wont provide a guarantee because they’re afraid that everyone will take advantage of them, getting work done, and then asking for a refund.
In reality a guarantee boosts client numbers and profits every time… significantly!
You can get creative with your guarantees too, just like the guarantee on my course, which offers a $100 bonus to any photographer who doesn’t make more money as a result of using the system within a year. You can check it out Here. I’ll probably even boost it up to $500 just to show that I’m dead serious!
#2- Provide a Deadline Guarantee & Mean It!
Too often photographers take far too long to deliver. They get paid in advance and have little incentive to get a job completed in a timely fashion. A week turns into a month, and a month into a few months…
So show them you’ll deliver!
Explain that if the work isn’t finished by the date you agreed on, you’ll pay a $50 penalty for each day it’s overdue. (a penalty is better than saying they’ll get a discount on their package because it seems like it’s coming out of your pocket instead of a little less coming out of theirs)
#3 – Explain What You Do
Don’t assume prospects have any idea what it is you do because 9 times out of 10 they have absolutely no idea.
- Explain a little about why the lenses you use allow you to get superior results.
- Why years of posing direction have allowed you to achieve poses that look natural, creative and eliminate any awkwardness or embarrassment for the client.
- How you can remove imperfections, enhance the beauty of a sunset, and even make the color of their eyes pop thanks to your ninja like editing skills.
- And how you can keep their images backed up for 5 years at no extra charge, just in case they somehow lose them.
There are a million different ways to add value, allowing you to boost your prices higher and attract the clients who really value your work, rather than the bargain hunters who are only loyal to ‘he who has the lowest price’.
Get creative and come up with your own, then just make sure your prospects know why your prices are higher than your competition, and ensure that they still see you as incredible value.
So, have you ever slashed your photography prices to bring in more clients? Let us know in the comments below and I’ll answer any questions you have.