What Do You Need To Be a Photographer?
If you’re hoping to become a photographer you’ll be glad to know that there’s not a whole lot you need as far as qualifications go…
The photography course out there are great to learn how to use your camera to it’s potential, as well as how to direct clients for optimal results, but there’s no certification or qualification that’s necessary. You only need a passion for photography and the ability to take a great photo.
If you want your photography business to be a huge success, not just in the eyes of your clients, but also in terms of the size of your bank account, you’ll need some extra skills that most photographers struggle with…
You NEED great marketing skills!
When a budding business person comes to me asking “What do you need to be a Photographer?” I always respond by saying “A good eye for photography, and great marketing skills!”.
The Conundrum Photographers Face
If you’re an excellent photographer and a crappy marketer, your business is doomed to only reach mediocre heights…
Whereas if you’re a crappy photographer and an excellent marketer, your success is basically guaranteed!
If you’ve been in photography for a while you’ll probably know of both types of photographers. It’s kind of sad knowing that there are awesome photographers out there, struggling to find jobs, being forced to lower their prices to get work… but that’s how the free market works. If nobody knows about you and your business, how do you expect to get clients?
So… What do you need to be a photographer?… Marketing strategies that get you noticed… strategies that get you hired instead of the other guy. Ways to make more money per session, get more clients, and boost your referrals through the roof.
If you’re serious about making money as a photographer, you need to accept the fact that you’ll have to be a great photographer AND a great marketer.