After reading that title, you’re probably thinking… “who the hell cares if I wear a watch to photo shoots? I’m behind the scenes… no nobody looks at me anyway!”
Well, I can give you 5 good reasons why you should always wear a watch as a photographer… so lets get right into it!
Reason #1 – It Does Subconscious Tricky Stuff
It’s easy to believe that when you see a person wearing a watch, you automatically associate few positive characteristics with them. You think… they’re punctual, reliable, hard working, and even more trustworthy! This has actually been tested and the results show that wearing a watch has a tonne of benefits for first meetings when people create their first impression.
Even if they don’t physically look at your watch, or even notice it much, they will still see it out of the corner of their eye and link these associations to you.
Reason #2 – Clients Know You’ll Never Be Late
One of the biggest fears people have with certain types of photography, like wedding photography and group portraits is that their photographer is going to be late or not show up. Wearing the watch will help ease their minds, simply because they think you must always be on time.
Reason #3 – You Actually WILL Be On Time More Often!
When you wear a watch it becomes a habit to look at the time very frequently. I know, you already check your phone constantly throughout the day, but the purpose of that is to check for missed calls, new messages and new emails. When you wear a watch you will look at it all the time and actually be looking at the time. You’ll never utter the phrase “Oh no, is that the time!?” again. You’ll always know, and things will never creep up on you!
Reason #4 – You’ll Be Dressed To Impress
People also associate watches with class. It’s one of the only pieces of jewelry a man can wear and it provides a touch of class. If a client is paying multiple thousands for a wedding shoot, they will expect a well groomed and well dressed photographer. Ladies can obviously wear other types of jewelry, but I will always suggest a watch be included
Reason #5 – Why Wouldn’t You?
After these first four reasons that show a heap of different benefits to wearing a watch and how it can enhance your clients impression of you, and even their experience of your service. So the real question becomes “why wouldn’t you wear a watch?”.
It’s one of the easiest things you can do… slap a watch on your wrist first thing in the morning and take it off at night. It’s not uncomfortable and it’s not even very expensive to get a high quality watch. So what legitimate reason could you possibly have for not wearing a watch?
If you don’t already have a suitable watch, then go find one this week! It’s honestly one of the easiest things to change about your business, and it will have a subtle, yet long lasting effect!