As a photography business owner you’re often busy for long periods of time, where you phone needs to be turned off… at least, I hope yours is! It’s not too professional having your phone ring in the middle of a shoot with high paying clients!
So the inevitable happens…
After a few rings, the caller is greeted by your voicemail, and if you’re anything like 99.9% of photographers, or any small business owner for that matter, it’ll be something along the lines of…
“Hi, this is John, I’m busy at the moment, but leave a message and I’ll call you back later”.
I’m here to tell you that it’s rubbish, and it’s costing you a significant amount of money!
Think about it for a minute…
If you were a woman looking for a portrait photographer for her family, and were calling to ask for more information and you heard the message above, what would you do?…
You’d simply hang up without leaving a message and move on to the next photographer…
Heck, there’s 100 others, so why waste time trying to get in touch with this guy!
So what can you do to stop these ‘hot prospects’ from moving on to the next photographer?
Your Client Capturing Voicemail Message!
You need a way to turn those frustrated and annoyed prospects into prospects who are excited to talk to you… and it’s easier than you might think!
All you need to do is tweak your voicemail message to give them a reason for leaving their contact details, and a reason not to move on to the next guy without a little more investigation into what you have to offer.
So, without further ado, here’s 3 example voice mail messages that can turn lost opportunity into a steady stream of new clients!
- “This is John the portrait photography king. If you’d like to get my free consumer awareness DVD that shows you exactly what to avoid in a portrait photographer, just leave your name and number, so I can send it out to you! This offer expires on June 31st so leave your details now!”
- “This is John, Corks wedding photography expert, and I’d like to give you a free photography trial to prove that I’m the best man for the job. Leave your name and number and we’ll organize a time. Please note that this offer is limited to 10 couples due to time constraints, so leave your details now!”
- “This is John, the photographer known for boosting selling prices by over $5,000! If you’d like to see what I can do to boost the value of your home, just leave your name and number and I’ll send you my portfolio, because the results speak for themselves. “
These are just some ideas to get you started, you can take parts for each one, and add in your own personality to create something that your prospects will respond to.
The key is to make some sort of offer that the prospect would be interested in… so nothing like “leave you number and I’ll give you a quote”… it needs to be something that actually excites them that other photographers in your area don’t offer. Heck, it can be tickets to the movies if it gets them to leave their details, because they’re a hot prospect who called you, and there’s a high chance that you’ll be able to turn them into a client!
Second, you need to make some sort of deadline, or at least a call to action. The deadline is obviously like “limited to 20 clients”, or “ends June 31st”… while a call to action is simple saying something like “leave your details now”, it’s just like it sound… you calling them to take some action.
So change your voice mail message today. It only takes a few minutes and it’ll work for you for years, helping to stop that ‘missed call = lost client’ dilemma that many photographers face.
Want ideas for your photography business voicemail? Let me know a little about your business in the comments and I’ll give you some ideas!