If you don’t already know what a QR code is, it’s a little like a bar code, but instead of lines, it has lots of little squares and usually ends up looking like static on an old TV…
Viewers see these QR codes and scan them with their smartphone, which can include anything like an iPhone, android phone, Windows phone, or tablets. The scanning is does with the camera with a free application…
Once scanning is complete (it only takes a second) the code makes that device take some action, such as:
- Visiting a web page
- Opening the email application with the “to” section filled out
- Calling a phone number
- And a few others that you’ll probably never use
These QR codes are becoming more widely used, but not everyone knows about them yet.
They’re still in the stage where the people who do know about them are actually excited to scan them and see where they end up. Kind of like a fun little game!
So how can you use them in your photography business?
This is an extremely new strategy that you won’t find any other photographers using. It works really well and has the potential to boost your database of interested prospects significantly without having to do any extra work.
- Create a QR code that points to a page on your site using a free generator from a site like www.goqr.me
- It should point to a page where you offer something for free in return for the prospects name and email address, such as a guide or report that you’ve written, or simply to be on the “VIP notification list for special offers”
- Shrink your QR code down and place it in the bottom corner of the images that you post on your website and Facebook page, just near your watermark… you can even make it a little transparent so that it blends in more easily
Now, instead of prospects seeing your work and thinking “wow, that’s really incredible”, they’ll have some action to take – scanning the QR code, and some of those prospects will be enticed to enter their details to get on your list.
This is a huge improvement to the traditional way, where prospects still think “wow, that’s really incredible”, and then simply leave the page, never to be heard from again!
Results You Can Expect
I’ve been using this strategy with some of my private coaching clients for a while and the results have been excellent so far. In many cases it has allowed them to double their weekly sign up rate which means they basically double the number of bookings they’re getting already.
It will depend on the number of people looking at your images, but it can have quite a high ratio of ‘viewers-to-subscribers’ because these codes are still quite a novelty.
Adding this small QR code to the corner of your images before you upload them only takes about 30 seconds and it can result in getting many more clients. It’s totally free to do, and I guarantee it’ll bring in photography clients that you never would have had!
Like This Photography Marketing Tip?
If you love photography business tips like this one, leave a comment below to let me know that it helped! If you’ve had success with it, I’d love to hear about that too!