So this is another strategy that is basically exactly as it sounds…
It won’t be useful for every photographer, but no strategy is useful in 100% of situations… except maybe the ‘wear a watch‘ one!
A Little More About The Travelling Photographer
The idea is to travel out to smaller towns that don’t have a photographer, or don’t have any really good photographers.
You get the clients beforehand by advertising in the towns local newspapers a few weeks ahead of your arrival, and keep running the ad each week until you come. You can use other methods of advertising such as location based AdWords advertising, and Facebook ads. With these marketing sources you can set the ads to only run in a very specific area within a certain date range.
You then move into town for about half a week in most cases, but you can stay for as long as you like if you have a lot of clients.
You don’t need to specialize as much when you do rural photography, because that becomes your niche instead of things like portrait photography or wedding photography.
It follows the laws of supply and demand. You become the only supply, so the demand is very high and you can usually charge quite high prices.
The people in these small towns need photography for a lot of things like weddings, portraits, babies, graduations, events etc, and it’s often a few hours drive for the nearest decent photographer, who will refuse to go that far for just one job.
How Well Does It Work?
I know a couple here in Australia who recently bought an $80,000 deluxe caravan to travel around Australia doing this. They’d been doing it for around 9 months already and the profits were so good that they decided to give it their full attention.
Here’s some numbers to think about…
If you got 10 clients in each town at an average price of $500 each, that’s $5000 for a few days work. If you do 2 towns a week that’s $10,000. If you work 40 weeks out of the full 52, then that’s $400,000 for the year!
Plus you get to travel and see loads of beautiful places, all while helping people who don’t usually have access to high quality photography.
What You’ll Need
If you want to start using this strategy you’ll need some way to travel easily, like a large van, caravan or RV. You’ll need all your regular photography gear, plus a good quality laptop with wireless internet capabilities so you can work from anywhere. Finally you’ll need a high quality printer and a lot of quality inks for printing. You usually won’t be able to offer services like canvas prints while travelling, but if you can figure it out then your profits will only go up!
How To Get Started
As the bodybuilder Ronnie Coleman says “There ain’t nothin’ to it, but to do it”.
This is obviously a strategy for couples who work together or single photographers without a family. Or possibly for families who want to travel around the country for 6-12 months while making a great living at the same time! There’s really not a whole lot else to organize other than the obvious things!
So if this strategy is something you’d want to do, hit me up with any questions you have, and I’ll help guide you with things like the newspaper ads before you get started!