As a photographer, the last thing you probably care about is search engine optimization for your photography site, right?
First I’ll start with…
What Is Search Engine Optimization?
If you’re not familiar with this term, it’s it basically means “making your site more search engine friendly, so you show up higher when people type in certain words and phrases”.
For example, if you’re a wedding photographer in Michigan, then you’d want to show up in the search results whenever somebody types in “Michigan Wedding Photographer” as well as a host of similar phrases…
It’s very important to rank highly in Google and the other search engines like Yahoo and Bing, because if you’re not in the top 3 results, then you’ll probably get very few clicks!
But I’m A Photographer! Not An Internet Geek
That’s true, but if you want to get as much coverage as possible for your photography site, then you’ll need to spend some time optimizing your site for the search engines, or at least hire someone else to do it for you.
Here’s some ideas to get you started
7 SEO Strategies For Photographers
#1 – Make a Blog
Create blog with WordPress (just like this site your’e on right now!) and keep it updated with regular posts once every day or two. They don’t need to be very long… just a few hundred words is fine – even a couple of sentances is better than nothing!
It’s easy to manage and the search engines love blogs because they are always updated with fresh content.
#2 – Use ‘Meta Tags’
There are 2 main types you should be concerned with…
- Meta Keywords – tells the search engines what you page is about
- Meta Description – this is the short blurb that is shown in the search engines when your site is displayed
You can set these if you’re using wordpress with one of many SEO plugins. I personally like ‘All In One SEO Pack’, because it’s easy to use and does the job well.
#3 – Put your own YouTube videos on your site
If you’ve got videos about your photography on YouTube, then put them on your site. Google owns YouTube and there is rumor that having video on your site will help with SEO rankings… so why not use it!
#4 – Get links pointing to your site
This is the most important thing, but is often overlooked because it can be a little hard.
Try to get other sites to link to yours, with your keywords as the ‘anchor text’… Anchor text are the words which become the clickable link. You’ll often see them as ‘Click Here’, but you should make it your keyword.
Contact other sites and offer to write articles or simply get a favor. It is best if those sites linking to yours have something to do with photography.
#5 – Link you social networks with your site
Google loves sites that are social. If you link your site to your Facebook, Twitter, YouTube, and especially your Google Plus accounts, Google will put more trust in you… probably because there’s much less risk that it’s a spammy site.
Linking your site to Google Plus is a little tricky, but totally worth it, because it’ll also show your profile picture next to your site in the search results, which means you’ll get more clicks. Here’s Google’s tutorial on how to link them
#6 – Get people commenting on your posts
At the bottom of each article, ask a question to try and invoke some comments and even a little debate. Google loves interactivity, which makes sense, because if you’ve posted something really good then people will naturally comment and interact.
#7 – Make sure visitors don’t leave too quickly
If a new visitor gets to your site and then clicks the back button very quickly, Google can track that and will know that your site wasn’t relevant to what they searched for… they may even assume that your site is spam and lower your rankings significantly. It helps to add a video, or even a poll to help keep users on your site for longer. As a photographer, some beautiful photos can help keep visitors on your page longer.
Start using these SEO tips for your photography site today, because search engine optimization is something you do over time, not all at once in a big chunk. It won’t bring results all at once, but over time you’ll see a huge change in the traffic to your site, and a definite increase in photography clients!
So, like discussed above, here’s my question for this post…
Have you started using SEO strategies on your photography website yet? Leave your comments below!