Here’s the first video tutorial. It’s a quick recap of what I discussed in my last 3 articles.
NOTE: The audio isn’t great – my settings were a little messed up. The next one will be much better!
Here’s the transcript…
Hi, Dane here and today I want to show you the three parts of your photography business that need to be in place to achieve awesome success.
If you’ve been following me for a while you’ll know that I spend a lot of my time consulting with photographers to design their business and marketing plans, and over the years I think I’ve learned to create blueprints that are somewhat fail proof…
Big statement I know, but I’ve seen it work enough times to have confidence in the methods.
So the first thing you need is people noticing your business. That means a way to get people to see you, so it could be any of a bunch of sources of paid advertising, or if your budget is small some free stuff. It also includes super important stuff like client referrals and related business referrals.
This is for sure the thing most photographers struggle with. It’s the main reason my consulting business does so well, and thankfully it’s the area I have the most experience in.
The simple reason why advertising is a stumbling block for most photographers is because it’s not something that they’re really interested in, but it’s a massive part of the business. Luckily I make it fun, and even if I can’t I can at least make it work!
The second thing you need is the ability to make the sale, and that’s referring to different things depending on the type of photographer you are. It could be physically selling a print, or getting a prospect to lock you in as their photographer and pay the deposit, or signing a contract for a big job.
This important step morphs the prospect into a paying client and starts the business relationship BUT it’s something a lot of photographers are scared of because they don’t believe they are “Salespeople”…
They don’t want to do any of that ‘hard-sell’ stuff and push people into signing up… but that’s NOT what sales is at all. The processes I teach will show you how to close more sales without ever being pushy or annoying.
And finally the last piece of this little puzzle…
It’s the experience you give the client.
And this is the part that most photographers find easy. It’s the part that doesn’t need a lot of work because it’s a lot of common sense. Sure there are dozens of little things you can add in to make it better and better, and each little improvement can be seen on your bottom line, but it’s nowhere near as important as the first two.
Think of it like this…
The three parts of your photography business are kind of like the three parts of running a marathon.
You train for the marathon, you register for the marathon and then you run the marathon.
Without doing the first two there’s zero chance of being successful.
The training is like the advertising. It’s what you do before the race start, or before your business starts.
The registration is like the sales in your business. It’s the part where it becomes a reality.
Then the actual race is like the experience you give your clients. It’s the part you do last, and if you’ve done the first two parts you’ll be successful.
I hope that little analogy made sense. Have you even tried to come up with an analogy off the top of your head? It’s not super easy!
Alright, so in my next videos I’ll start showing you simple strategies you can use to get better results from your business.
If you’re interested in working privately with me get in touch through the email I’ll put on the screen now.