If you’ve been in photography for long, then there’s a good chance that you’ve already jumped on board the internet bandwagon and claimed a domain name and thrown up a website. You may have even spent a pretty penny on design and development because it’s a great place to showcase your portfolio and give more details to prospective clients.
However many photographers don’t have a blog, sometimes because they don’t know how beneficial a blog can be… but more often it’s because they don’t know what to write about, or simply don’t think anyone would enjoy reading what they have to say.
1. Don’t Let Doubt Discourage You!
You may believe that nobody will be interested in a blog written by you, or that your writing skills aren’t as great as your skills as a photographer… but it doesn’t matter!…
I guarantee that your prospects will be extremely interested in what you have to say, and you certainly don’t need a degree in creative writing to be able to write an informative and interested blog post!
You should write exactly how you talk… just like I write my articles. I know that I’m using bad grammar, but it actually makes the writing easier to follow.
I often CAPITALIZE words, use “quotation marks” when it’s not a quote, as well as one word sentences. See?
You can even use slang if it helps to get your point across and keep the attention of your audience!
2. Write About Your Photography!
Many photographers don’t know what to write about, but there are so many options!
Anything that is in some way related to your photography business is perfect.
You could write about techniques you use when shooting, or about your specialized theories of lighting that are a little different from conventional photography wisdom.
You could even write about things that happened while you were shooting. Funny things that happened, or unlucky things that may have happened. Your readers will be able to relate to these stories, and it will help build trust and believably.
You could even have a review section on your blog where you do in-depth reviews of the camera’s, lenses, flashes and other photography gear that you’ve tried. It’ll help bring more traffic to your site, while showing your prospects that you know a thing or two about the equipment and are knowledgeable enough to be sharing your opinions with other professional photographers!
3. Update Your Photography Blog Once Each Week
The more you update your blog, the better!
Google and the other search engines LOVE fresh content. If you write a new article every single day, then they’ll come back to check your site more often, which means you’ll get better rankings in the search engines over time!
The problem is that you may not have time to sit down and write a high quality article every single day, so make sure you do it at least once per week. Twice if possible… It should only take at most an hour, but usually around 15-20 minutes, depending on how fast you type.
Your posts only need to be around 300-500 words, but longer is usually better. Don’t cut a post short if you have more important ‘stuff’ to say, but don’t drone on if you’re only at 200 words and want to reach 500… It’ll just be boring and users will leave!
A Bonus Tip!
Post comments on other related blogs!
Go to Google and type in something related to your site. For example, if you’re a wedding photographer, type in “Wedding Photography” and click search…
Next, click the “More” tab and select “Blogs”…
This brings up all the blogs that have something to do with wedding photography.
Most of them will have a comment form at the end of their articles where you can leave questions or comments.
Do about 5-10 of these every few days, and don’t just post generic things like “great post, I love your site!” because it looks like spam. Skim read the article and add a comment that actually contributes to the site or the conversation!
This will help others to find your site, and will get other blog owners to notice your site and add to the interaction on your blog.
Once you start getting a lot of interaction, your photography blog will really start taking off!
So What Should You Do?
If you don’t know how to create a blog yet, I’ll probably create a video specialized for photography blogs. It’s pretty simple, and can really help grow your business for basically no money, just a little time invested.
The results won’t come all at once, but over time they will certainly help make your business much stronger, bringing you in more clients at a higher price.
Don’t be afraid to start, because once you do you’ll see that it’s actually fun and easy!