If you’ve been in photography for very long, you’ll know that everyone is basically doing the same thing. They’re all just copying each other and this just leads to poor, and mediocre at best results. The problems is that it’s hard to come up with original, unique marketing ideas for photographers.
Using ideas that are unique to you and your area will help to bust ahead of the competition by making stand out against the crowd of “me too” photography marketing.
So what’s the big idea I’ve got for you today?
I like to call it, “The Friendly Photographer”.
Continue reading to find out why…
The type of photography you do will change this strategy a little, but it can be easily adapted to fit other styles. For this example I’ll use wedding photography.
So, whenever you do a job, you’ll also get photo’s of things that other small businesses have provided. Such as the cake, the flowers, decorations, food from the catering company, and even some great shots of the celebrant.
You’ll then get the best photo from each business… for example, a fantastic shot of the cake, and have it printed to canvas and framed (you can use other mediums if you like). Include a small watermark with your name or logo.
Next, you’ll take it into the cake creator and give it to them as a gift!
They’ll usually be so thrilled that they’ll immediately try to find a place for it on the wall!
You would then get into a conversation with them about sending them a few of your clients, and explain that if they have any clients looking for a great wedding photographer then you’d appreciate if they would recommend you.
In basically every case the business owner would be thrilled to do that for you, because you’ve already given them a gift so they feel that they need to reciprocate some way… plus they can see that you’re a great photographer with a lot of initiative!
The initial outlay for the print will be nothing compared to the amount of clients each of these businesses can offer you over a few years!
Some Rules With This Idea
- You never want to be associated with poor quality businesses, so do your research before partnering with anyone. You can of course take the photos before you know anything about the company, but don’t have it printed until you know that they give their clients a high quality service just like you.
- Offer the business owner a gift for every client that they refer who ends up booking a job. It will encourage them to send more clients your way, because “being a good guy” when you get nothing in return get’s old pretty quick!
- Give them a new canvas print for every wedding/event that you shoot at where their product or service is also present.
Who Else Can Use This Idea?
This idea isn’t just reserved for wedding photographers, I simply use them as an example because almost everyone understands that type of photography. You just need to get a little creative when thinking up who else provides services to the same type of clients that you shoot with.