If you’ve ever wondered how to market a photography business, then you’re in a great position for two reasons.
The first reason, is because most photographers never even consider marketing. They think that the quality of their photo’s is enough to get them all the work they can handle because of referrals. It’s true that you can get a good amount of referrals IF you have a great referral program in place… but clients aren’t just going to tell friends and family how amazing you are if they simply get nothing from it.
So for 99% of photographers, this an ineffective way of getting business, and will lead to a low income, and several years of extreme struggle, going weeks and months without even getting a call.
The second reason is that the photographers who do follow some type of marketing plan almost always do everything wrong!
They follow what they see other photographers doing… which is create a fancy sounding name, a very stylish logo which they feature in 60% of their ad space, as if a cool logo is really going to attract any new clients. They’re simply copying what the big companies like Coke, and Apple are doing… however this approach will lead to failure very quickly! – Small businesses MUST market themselves very differently!
These photographers focus on things that the clients really don’t care about, like the quality of their equipment and ability to touch up photos… meanwhile, the client only wants to know how good they’ll look in the photo’s!
So… How to Market a Photography Business
The solution is in a totally different type of advertising. Instead of using “Image based advertising” (this is 99% of the ads you see that feature images), you should make a total switch to using “Direct response advertising” in all your marketing.
It’s basically an ad that’s full of text. Just like you’re face to face talking to your prospects individually…
It starts with a bold, attention getting headline, to grab your prospects attention and get them interested enough force them to keep reading. You then go on to explain the benefits of using you as their photographer, and always speak in terms of “what do they get out of it”, because this is all the really care about. They don’t care that you use a $20,000 camera, or have 150 years experience… they only want to know what their photo’s will look great!
Then you make a compelling offer that makes them take action, followed by your response method (a way to contact you).
Start using this method of how to Market a Photography Business and you’ll very quickly be making MUCH more money and attracting swarms of new clients!