You know that Facebook is the biggest social media platform around today… assuming you’re reading this around the time of writing. Who knows, you could read this in a year or two and some other platform will have totally taken over!
But before I go off on a tangent about social platforms, lets get back to the main topic…
Using Facebook to Get Photography Clients
It seems like every single photographer has a Facebook page these days, and it’s hard not to fall into the crowd.
The simple reason, is because Facebook is a great place to share photos with friends, and fans. Yet it’s something that most photographers approach the wrong way…
What You Shouldn’t Be Doing On Facebook
- Don’t make a Facebook page and immediately start posting price lists and promotions
- Don’t use it as a billboard for every ad you’ve ever created
- Don’t invite anyone unless they’re actually interested in photography
- Don’t aim to get as many fans as possible
- Don’t buy likes (yes, this can be done quite cheaply, but is a waste of time)
What You SHOULD Be Doing On Facebook
- Sharing valuable content that your fans would be interested in
- Sharing your best photos
- Asking fans to take some action, such as ‘like this’, or ‘share this’
- Give fans a REASON for sharing. Even something small like “Like this post if you love landscape photography”
- Promote your services maybe once per week and only if it’s something that would interest the majority of users
- Interact with fans! Ask questions, share opinions, give advice and tips
- Offer something to those who ‘Like’ your page. On my page I offer ‘free daily business building tips’ for example.
Follow these two ‘do and don’t’ lists and over time you’ll build a list of followers who are actually receptive to what you have to offer. They’ll respond well and keep coming back.
How To Get The Clients
On Facebook you can’t simply post things to you list like “Come book in for a photo shoot this weekend”, unless you’re already extremely popular and the people on your list know that you’re always booked solid – in which case, the simple fact that you’re available soon would be enough to warrant the post. Doing these type of posts usually leads to getting a lot of people ‘unliking’ your page!
But for the vast majority of photographers, you need a great offer. And even better, is a great offer that is unique to your Facebook page. So the only people you offer it to are those who like your page. This makes them feel special, like they’re getting a really great deal that only they can get because they’re part of the special club.
So only post when you have a great offer. It’s hard to me to give examples of this because each type of photography business will vastly different in their offers. But it must be something compelling!
A trap most photographers fall into is offering too little. Things that even they know aren’t going to make people excited enough to book, but they’re too scared to make a really great offer. So don’t make it something like “$20 off your $2000 wedding shoot”, or “book 5 portrait shoots, get one half price”… because instead of people thinking “wow, that’s amazing!”, they’ll be thinking “so what?”.
Try to imagine you are your prospect. Would you actually be interested in the offer? Be very serious about this… even to the point that you’re overly critical, because people see so many offers these days that they’re desensitized to 99% of them that just aren’t exciting enough.
Once you’ve got a great list and a great offer, the rest will work itself out. Follow my rules and build your business gradually using Facebook!
Questions or Comments about getting clients using facebook as a photographer? Leave them in the section below!