If you’re a real estate photographer, and you’re not sure how to go about getting new clients, then you’re in luck, because I’m about to outline a few simple strategies that can build up your business, fast!
The amazing benefit of being a real estate photographer, is that you’re in a very unique field!
Most photographers have to base their business on getting referrals, and bringing in new clients through different advertising sources. Repeat business isn’t too common, and if they do get it, it’s usually only once a year at best…
BUT, as a real estate photographer, you have the benefit of being able to form partnerships with real estate agents and get ongoing work all year long, without having to do any extra advertising!
This means more profits, less work, and a steady stream of income.
How To Partner With Agents
First, you should make a note to only partner with really great agents. Those who are respectable and trustworthy, because it can mean fewer headaches down the road.
I’m sure you know it’s not as easy as walking up to the agent and saying “hey, I’m a great photographer, want to give me some houses to shoot?”. Because they’ll always say no.
Often they may already have a photographer who they usually work with. But these deals are usually done without compensation for the agent, so it’s not too difficult to become their preferred photographer…
You need to first prove that you’re a great photographer, while also taking away any risk on their end. PLUS give them a reason to choose you over other photographers.
Proving you’re worthy of the business they can provide is easy!…
Just offer to shoot one of their listings for free!
Yeah, yeah. I know, you’re saying “but I can’t do that! it’ll devalue my services and my time is worth money”… Well, bite the bullet, because creating a partnership with a good agent could quite easily mean tens of thousands per year in profit. It won’t devalue your services if you frame it correctly by explaining that you’re able to do this because it allows you to eliminate your usual advertising fees… Explain that you’d rather use those advertising dollars to prove to great agents like him that the photos you take can easily boost house prices by $10,000 or more by increasing the number of people who inspect the house.
This is usually enough to sell him on the idea, but you’ll come in with something else to sweeten the deal…
Explain that for every job he provides you, you’ll pay a commission of 5-10% of your fee. This is something other photographers rarely do because they figure that since they’re doing the work, they should get all the money. But the fact is that the agent gave you that work, so he deserves a ‘finder-fee’.
Use these two small tips to partner with agents from all the main real estate firms in your town, and you’ll be booked solid very soon with high paying jobs.
Real estate photography can be one of the most lucrative forms once you get a solid base of referring agents who absolutely love your work.
I’ll be coming out with an article with more ideas on how to get private clients as well, so keep an eye out for that!
Please leave a comment below if you have any questions about these tips, or ideas to share!