You may have seen my post on this topic on my Facebook fan page, where I wrote a brief outline as a daily tip…
It caused quite a few questions to be raised on exactly what to do, and some debate about its effectiveness which arose from a poor understanding of the concept. So I felt an in depth article was in order!
The Concept of Guest Writing
The main idea is to offer to write articles for free on other peoples websites or blogs, in return for the opportunity to include a link back to your site at the end of the article, or in the ‘author bio’ section…
This link gives you extra weight in the search engines so you will rank more highly over time than your competitors who don’t use methods like this…
The reason you get these higher rankings, is that Google and the other search engines assume that if other sites are sending links back to your site, then your site must be worthy of being noticed. The more sites that link to you, the more the search engines assume your content is highly relevant, and the higher they’ll rank you. It’s all about them providing their users with the best search experience.
Who You Should Write For…
It can be any site at all where you knowledge of photography, would be useful to their readers. So if you’re a wedding photographer, it could be on a wedding planning blog, a creative photography ideas blog, or even a camera review site.
It can even be on blogs of other photographers, however you wouldn’t really want to approach photographers who you are in direct competition with. Mainly because they probably won’t want to help you out, or even want one of your articles on their site. On the other hand, it’s perfectly fine to work with photographers in non-competing areas, or locations. Such as a landscape photographer in your city if you’re a portrait photographer, because the two field are very different.
How You Should Approach The Site Owner
You would first want to ensure that their site has a blog, or some section for articles to be posted. Many photographers just have a simple ‘portfolio’ site that displays their work and has a contact number and maybe a few prices…
Make sure your own site has a blog section because it’s very good for your search engine rankings, and they’re so easy to set up these days that there’s no excuse not to have one.
If they don’t have a blog, then just skip to the next site, because they just won’t have anywhere to post your article…
However if they do, then you’ll want to send them a brief email explaining that you know it’s hard to constantly be creating fresh content for their blog that their readers enjoy, and that you’d be happy to write a few high quality articles for their site if you could just include a link back to your site within the article. Explain that this fresh content will help their search engine rankings, as well as give their readers something fresh to interact with.
Remember to explain it in terms of how it benefits “them”, not how it’ll be great for you (because they don’t care).
Be prepared for a lot of ‘no thanks’, especially if your site is small or just starting out, but keep emailing site owners and you’ll get people saying yes eventually!
Tips for This Strategy
If you’ve written for any well known sites or well known photographers, you can include this in your request email, such as “I’ve written articles in the XYZ magazine, and for ABC photographer”
Use Google ‘blog search’ by going to Google, then typing in your search phrase, such as “wedding photography”, then click the “blogs” link up the top. This will bring up all the blogs that are related to that keyword. This saves you some time finding photographers sites that actually have blogs!
If a site owner says no, don’t take it personally. They probably just don’t understand how it will help them. Just reply with a friendly comment like “that’s ok, maybe in the future we can figure something out. Thanks for getting back to me so quickly :)”. Sometimes they actually will get back to you, or just add your on Facebook where they could turn out to be a great connection… (the rule here is to not burn bridges)
If you’ve liked this advice and will use it in your photography business, please leave a comment below! All comments will be read and replied to 🙂