Unless you’ve been living under a rock for the last 5 years, you’ll know that when people want something these days, they’ll often go online and look for reviews from other people.
They’ll search for something like “John Smith Photography Reviews”
If the product or service in question has enough good reviews, with only rare bad reviews, that’s usually enough to sway them into ‘buying mode’ and make them call to book in. If there are no reviews, then you’ll have to hope that they are interested enough to call anyway so that you’ll have the opportunity to prove you’re worthy!
But how do you get glowing reviews online?
It’s not like your clients are just sitting around, waiting to jump online and leave a great review of your photography business…
Even if you specifically ask them to do it, they’ll often just forget, or simply ignore you because it’s too much work… and they’re right! It takes a good 5 minutes to leave a review, and to people these days, that’s too much time to spend on something when there’s so much other ‘stuff’ begging for their attention.
Here’s a little idea that’ll boost the online reviews of your photography business without having to add in any extra work!
Review Getting Idea #1
If you have a waiting area, such as at a studio, you can leave a framed piece of paper which has a QR code printed on it. A QR code, is like a barcode that can be scanned by most smartphones and direct their internet browser to a website of your choosing. You would direct then to the review site of your choice, such as Yelp, Google Places reviews, Bing Local reviews or any site where you want reviews…
On the framed paper you would have a headline such as “Got a Minute Spare? – Leave Me A Review!”. Followed by a few sentences that explain how reviews really help your business and that you can’t afford to spend money on advertising like bigger companies… that it’s up to your service and quality to help bring in new clients.
The QR codes are still quite a novelty, and many clients who are bored will scan them for fun just to see where it takes them, and then leave a review while they’re there.
PLUS, nobody will leave a bad review before their photo shoot!
Review Getting Idea #2
This is similar to the previous idea, however it’s for people who don’t have a smartphone, or who don’t know how to use a QR code (which is a lot of people).
You could leave a tablet or a laptop in the waiting area and have a similar sign as above that explains what to do. It would have open the review pages where you’d like to get reviews for easy access.
You could then ask the client to leave a review while they wait, and nearly all will oblige to the request since they’re just sitting around waiting anyway.
NOTE: Many of the sites will track your ‘IP address’ which is the computers unique tracking number. There are softwares out there that can change it, but it’s best if you don’t use this strategy too much because you could risk getting banned from some of the review sites. Once you’ve got a few reviews for each site using this idea, it would be better to switch to the QR code idea, since each phone will have a different ‘IP address’.
These are what I call ‘Ultimate Ideas’, because they’re very cheap to set up, they last a very long time once set up, and they have the ability to really change your business in the long run.
It’s kind of like a very small investment now that can reap HUGE rewards in years to come.
So use this idea to flood the internet with glowing reviews of your photography business. It’ll boost conversions almost instantly, and allow you to boost your credibility numerous times over!
If you like these articles with simple action steps like this, leave a comment below and let me know how it’s helped you and how you’ll use it!