If you’re like 95% of photographers, then you’ve got a specialized Facebook page for your photography business.
Most photographers use this to basically display their contact details, along with special deals. They post rarely, and when they do it’s usually something about a job they’re doing or just a basic promotion to try and get new clients. The photos section is basically an area where they post their portfolio for prospective clients, so it’s almost like a mini-sales page.
This will never result in any kind of great success if your goal is to get more people following your business, as well as increasing your social proof, plus get new clients, then I’m afraid you’re doing it totally wrong…
The Unique Advantage of Your Photography Facebook Page
Photographers like you have a very unique advantage that most never even know about… making it even more lucrative to those who do!
You see, on pages like mine “Photography Business Riches” Facebook fan page, I can basically only post a few things… photography business building tips, questions to the fans, as well as a few business and motivation quotes to get people thinking. None of this content gets heavily shared, because it doesn’t interest the majority of people… since only a fraction of Facebook users are photographers!
My pages growth is based on my ability to get highly targeted traffic through paid Facebook ads, as well as photographers who are friends of my photographer fans seeing my posts in their ‘feed’.
You, on the other hand…
You are a photographer! You have a computer full of beautiful photos that you’ve taken over the years since you’ve been interested in photography. This is EXACTLY the type of thing that gets ‘shared’ by people in the Facebook community!
When a post gets shared, it means that it goes onto the ‘sharers’ wall, so ALL their friends see it. Then if some of their friends share it, it goes on all their friends walls! It all leads back to your Facebook page, and this is how you can generate a TONNE of free traffic to your Facebook page, and build a very strong name for yourself as a high quality photographer!
If you follow a few simple steps, your Facebook page will be getting hundreds of new likes everyday, all for free… And sure, a lot of them won’t be from the city you work in, but if you build up your ‘likes’ and interaction on your page, then the real prospects are going to be so impressed by this “social proof” that there will be almost not resistance toward making the sale!
You’re a bride-to-be, looking for the perfect wedding photographer for your wedding. You stumble upon this photographers page who has 15,000 fans and posts beautiful photos all the time, each one with dozens of comments about how amazing the photo is and about how great of a photographer they must be!
Next you see that he actually works in your city! WOW, it must be your lucky day! All these people are obsessed with this amazing photographer and you have the opportunity to book him in for your big day!…
Don’t you think that would be extremely powerful and enable you to convert far more prospects into clients than a page with just a few dozen, to a few hundred likes, and not interaction the page at all?
You bet it would!
So What’s The Next Step?
It’s quite simple, just follow these 3 easy steps…
- Post your own photos to your Facebook page. A small watermark is OK, but don’t smear it all over! Realistically people won’t do anything with these lower resolution versions of your photos, so don’t worry!
- Post at a frequency of about 1 -2 each day. You can also include other things, such as stories of things that happened to you, or questions you want to ask your audience. The goal is to engage them in conversation!
- Along with each post, include a phrase such as “If you enjoyed this photo and want me to post more, simply ‘like’ and ‘share’ this photo with your friends :)” – People do more if you simply guide them in the right direction
To get this started more quickly, use my Facebook advertising strategy to build your likes up to at least 500. This strategy obviously won’t work very well if you have very few likes to begin with, because there won’t be many people to share the photos.
Using this strategy, the results will snowball over time. When you’ve got 1000 likes, a good photo might get 60 shares, which could result in 20-30 new likes… when you’ve got 5000 fans, it might get 400 shares resulting in 200 fans from a single post! These numbers are for explanatory purposes, and can vary greatly from post to post… it can even depend on time of day or whether there is much happening on other pages!
If you’d like a webinar/video created for this strategy which goes into more detail, then leave a comment below and I’ll probably spend some time putting something together!