I’m sure that as a photographer you’ve been on YouTube about a million times looking up tips and techniques for taking better photos… reviews or camera’s and equipment… and probably even done some Light-room or Photoshop tutorials, right?
The fact is, YouTube is huge, and it’s becoming like a search engine.
Personally, when I have a question, I usually head over to YouTube and type it in hoping to find a video demonstration. Things like “how to make scrambled eggs”, “how to plant a herb garden”, or “how to make sure I’m getting enough vitamin D” are just a few examples of things I’ve turned to YouTube for. I’m able to get step-by-step procedures for doing even the most mundane tasks, like boiling an egg, with just the click of a button!
The Benefits Of Using YouTube
You may already know that YouTube is owned by Google since they bought it in around 2010. Since then it seems like Google REALLY loves YouTube video, and it often gets ranked very highly and very quickly for search terms that might otherwise take months to rank for via a regular article on your website…
For example, you could make a video about “Wedding Photography in Cork Ireland” and probably have your video showing up on the first page of Google when a user types “Wedding Photography in Cork Island” into the search box… which means more eyes on your photography, and more clients rolling in!
Fast rankings are great… but even better than that is the opportunity for your prospects to get to know you better…
Video gives you an opportunity to introduce yourself to your prospects. Show them that you’re a great photographer with a warm and friendly personality! Being able to rip down the “who is this person?” barrier will boost your conversions instantly!
What Should Your Videos Be About?
It’s a little like my article on what to write about in your photography blog…
Make videos about anything that will interest your clients and prospects.
- Basic photography tutorials so they can take better personal photos at events
- Videos about your personal experiences as a photographer
- Montages of events you’ve photographed at, or jobs that you’ve done as a photographer
- Slideshows of your work, like a video portfolio
- Before and after photos showing what can be done with professional retouching
- Videos about the things people should be aware of when hiring a new photographer
- Videos of you actually shooting an event
The list is only bound by your imagination.
How To Make Your Videos
As a photographer, you’ve already got the skills. Many DSLR cameras have video recording mode and shoot in HD quality which is perfect for taking great quality video. My own Sony DSLR takes much better video than my Canon Handycam!
You can get a microphone attachment for many camera’s and it’s usually worth it because the microphone on most cameras is pretty bad… but this isn’t necessary.
You’ll even be able to pick up the editing skills really quickly!
I use Vegas Pro, but you can even edit in Microsoft video editor, or Apple’s equivalent which are free.
The editing doesn’t have to be anything too amazing, since many of your videos will be in a personal ‘Vlog’ style, where it’s as if you are talking directly to the viewer, so doesn’t have to be scripted or cleaned up much.
Finally, upload the video to YouTube!
Optimizing Your Video For YouTube
This part is pretty simple…
When you’re uploading your video, there will be a few text boxes to fill in, such as title, description and tags.
If your video was a montage of your wedding photos from the city you’re in (let’s say Cork, Ireland), then you could aim at ranking the video in Google for “Wedding Photography in Cork Island” (as mentioned above)…
You would fill out the fields in YouTube something like this:
TITLE: Wedding Photography In Cork Ireland
DESCRIPTION: A montage of my Wedding Photography in Cork Ireland. These shots are from etc etc
TAGS: Wedding Photography Cork Ireland, Wedding Photography, Wedding Photographer Cork Ireland, Wedding Photography Cork
You should be able to tank within just a couple of days or weeks and start getting traffic to your video!
How Much Traffic To Expect?
That really depends on a lot, like how competitive your keywords are. But it’s reasonable to expect 50-100 visits per week per video. The results will be slow, but they will multiply over time.
So if you upload just 1 video per week, after 10 weeks (10 videos), your videos will be getting around 500 views per week. After a year (52 videos) that would be 2,600 views per week!
The great thing is, that once your videos are posted, they keep working for you, day and night, bringing in new prospects and clients!
The time investment to make a 5 minute video once per week would be around 10 minutes to shoot it, 15 minutes editing, 5 minutes to render, 20 minutes to upload and that’s it. A total of 50 minutes work once each week. Even less really because you can do other work while it’s rendering and uploading!
Get out your camera, turn it on yourself for a change, and start your Photography YouTube channel this week!