The third piece of the photography business success puzzle is having the ability to provide amazing service and results.
It’s the part of the ‘triad‘ that most of my private coaching clients have ‘in the bag’. Giving people amazing results is what you’ve been practicing for years…
Every photo you’ve taken
Every hour you’ve spent in Lightroom
Every course you’ve done and every tutorial you’ve watched on YouTube all add up to the great results you produce today…
It’s the stuff you find FUN!
Excellent ’service’ is a little… different. It can be hit-or-miss depending on your “beliefs” in business. It includes simple things like keeping in touch with clients, responding quickly, always being polite and keeping in touch with past clients…
It seems pretty simple, but because so few businesses do it (especially the big ones) a lot of photographers neglect the little things.
But giving an extra 10% effort will make a massive difference and has a remarkable difference when you look at your repeat clients and referred client numbers.
Once you’ve got these 3 basic processes set up in your business it becomes a balancing act for continued growth. Each time you improve on one of the foundations your results will improve…
- When you get more skilled at attracting new prospects you’ll be able to get your message out to more people.
- When you get more skilled at selling to those prospects your conversion rates will increase, meaning that for every 100 prospects you reach, more will turn into paying clients.
- And when you get more skilled at providing amazing service and results your repeat client numbers will go up and you’ll get more referrals.
Over the coming weeks I’ll explain specific strategies you can use to increase each of the 3 foundations of your photography business. Simple techniques that can each make small 5% improvements to your business – but when you start adding 5% on top of 5%, you get a compounding effect which can equal big growth quickly within months.
Here’s what I’ll start with…
- Using Facebook to find clients cheaply
- Sourcing local business partners who already work with your clients
- How to get testimonials, and what to do with them so they actually get noticed
- What sort of website will get you the most clients
- Using old fashioned mail in the digital age
Then I’ll branch out to certain topics based on the questions I get.
On a personal note, I’m waiting for the arrival of my new Canon 6D (let me know if you’ve got one!) which I’m going to use to start a series of free weekly videos. Might be a little more interesting than reading articles. What do you think?
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