So you’ve got the foundations of great SEO (Search Engine Optimization) for your photography business, and you can see that it’s really not that tricky if you follow the steps…
In fact, it’s so easy, that there’s a fair chance that other photographers in your area area have learned the same strategies, or have paid for an SEO company to help boost their rankings (side-note: SEO companies are usually way overpriced and spending a little time to figure it out on your own will yield big results in the long run).
What you need is something extra. Something the others aren’t doing that’ll help you leapfrog their site in search engines like Google.
In this article I’ll reveal the simple techniques you can use to do exactly that!…
The Over-Arching Concept – “Get Other Sites To Link To Yours”
Basically, Google will see your site as ‘high quality’ and believe that it provides valuable content to users if it has a lot of other sites pointing links back to it, like this one back to Google.
It makes a lot of sense too, because great sites, get other sites to link to them voluntarily.
A Common Myth
Some people say that all links are good, and that you can go and pay a few bucks on a site like Fiver.com to have someone send your site 1000 links. The problem is that these links are from ‘link farms’ (basically link spam) and Google will actually penalize your site for using them (scary, I know!).
So where should you get links?
#1 – From Site Owners You Know
A really simple way to get the ball rolling is to ask other site owners to include a small link to your site.
It’s especially good if their site is related to the same industry (ie. photography), but not compulsary.
Just get a link pointing to your site, and make the words that link to you (the part highlighted blue) your target keywords. So it’ll look something like this…
If you know the site owner, they’ll usually be happy to link to your site to help you out.
Note: Don’t link out to too many sites from your own website – A few relevant sites can help boost your rankings, but having 50 links clogging up your page will usually make Google think that you’re a link spammer.
#2 – Become a Guest Poster
There are loads of sites out there related to photography that need more fresh exciting content, yet the owner doesn’t have time to write it.
You can offer to write articles on these sites for free and your form of payment will be one or two links you’ll include that point back to your own website.
Findings sites that welcome guest articles is pretty easy too…
- Go to Google.com
- Search for… [blog topic] “write for us” or similar variations such as “submit an article”, “article submission”, “guest post” and so on. Make sure the ‘write for us’ part is in quotation marks “like this”. Here’s a couple of exampleswedding photography “write for us”
photography techniques “submit an article”
lightroom tutorial “article submission”
- Click the first few links and see what the sites are like. If they look good, send the owner an email to see if he or she would be interested. In the email include the link to your site to show them you know your stuff, as well as a few article ideas that you think would suit their audience (in the form of interesting headlines).
Note: Spend at least 5-10 minutes browsing their site before emailing to get a feel for what they fous on, how they write, and even find out their name to make the email more personal.
If you need help writing, there’s a great course online called “Write like Freddy”. Post a comment if you’re interested and I’ll include the link in the description (can’t find it right now).
The Added Bonus of Guest Posting
When you post on other sites, their audience whom they’ve built up a great deal of trust and credibility with will associate those same feelings with you when they read your article. It helps to create ‘word of mouth marketing’ and makes your name more recognised.
#3 – Get Listed In All Your Local Directories (Free Online)
There are loads of online directory sites where you can list your business for free. Most of these sites wont bring you a flood of new prospects, but some will lead to a noticeable increase.
Sites like YellowPages.com and Yelp.com.
The added benefit is that many of these sites will allow you to include a link to your site, and some even allow you to select the keywords that’ll link to your site (perfect for SEO) in the description section.
You should aim to get a listing on as many of these directories as possible, and in each one, include as much information about your and your business as possible…
For example, including a photo of yourself is allowed on many of the directories, and instantly boosts trust with the prospects who see that listing, giving you a leg-up over your competition who don’t include a photo (but most likely your competition won’t even be using these directories!).
Here’s a list of the top 5 the I recommend using, but don’t stop there!
- Google Local
- Bing Local
- Yahoo Local
- Merchant Circle
TIP: I include a list of the top 20 on day 4 of my free training system (enter your email below this article to grab it).
Ok, so that’s it!
The knowledge you’ve soaked up from my 3 part series on SEO for photographers is enough to get your site ranked #1 in Google and the other big search engines within a relatively short period – typically within 6 months (which seems long, but once you’re #1 you’ll usually stay there for a long time, meaning big results for your business!)
Leave your question or comment below, and let me know if you’re using Search Engine Optimisation as a marketing strategy in your photography business!
P.S. If you’re looking for my full Rich Photographer System that’s helped thousands of photographers to squeeze more from their businesses, Go Here and check out the $500 cash bonus guarantee if it doesn’t work in your business!