Don’t worry, this post isn’t going to get all biblical on you, but the title perfectly describes what I’m about to explain.
In any type of writing or form of communication, you should always include what’s called a “Call To Action”.
It basically tells the person what they should do next, and increases response more than anything else… apart from maybe your headline.
Most people think that an effective call to action is only useful in things like ads in the newspaper, on flyers or in the Yellow Pages. These usually say “Call Now”, followed by a phone number and this is what helps encourage people to respond.
People really do need to be told what to do before they do it. It’s kind of like we’re all in a state of hypnosis, and these very subtle action cues are all it takes to push a lot of people over the edge to actually taking some form of action.
So How Can You Use This Information?
Well, you can use it in loads of places!…
Here’s a few ideas to help boost the action, and interaction on everything you do…
- At the end of Facebook posts, ask friends and fans to ‘Like’ and ‘Share’ the post. Then give them a reason, for example ‘Like’ and ‘Share’ this post if you love long exposure photography!
- At the end of posts on your blog, if there is a comment section (there should be!), write a sentence like “Leave a comment below about the worst experience you’ve had as a photographer!”
- At the end of YouTube videos, say something like “If you enjoyed this video, give it a ‘Thumbs up’, and ‘Subscribe’ to my channel for more great videos like it”
- At the end of emails, so “If you haven’t already, go and join my Facebook fan page to see more of my beautiful photos!”
This will really boost the interaction and the growth of everything you do. You’ll get more fans to your Facebook page, more visitors to your website thanks to better Google rankings, and more subscribers to your YouTube channel… All this just for adding a simple short sentence to the end of your messages.
From now on, don’t write anything if it doesn’t have a ‘call to action’. It’s a super simple addition to what you already do, but it’ll have big results in the long run!
Leave your questions and comments below, and let me know if you already use a ‘call to action’ when you sign off on your messages!