If you’re one of the many pet photographers out there, you know that pet owners are some of the most passionate people in the world. If you could get a chance to show them the service you can provide by immortalizing their pets in beautiful photos, it’s an almost guaranteed sale!
But it seems a little tricky trying to get their attention at times, doesn’t it?
Here’s an excellent, and simple strategy you can start using right away. Once set up, it’ll work for you from 9-5 everyday, and it’ll have prospects ringing, eager to book in!…
So, What Is It?
Well, since you’re dealing exclusively with pets, you need to get noticed in places where pet owners go.
The main place I would recommend is Veterinary practices. Obviously ,every single person who goes into a vet is going to be a pet owner, AND while they’re in the office they’ll be thinking about how much they love and appreciate their pet because there’s a high chance that it will be sick or injured, which is why they’re there in the first place.
You could also target pet shops, where they actually sell pets, and pet related accessories, but those shops are typically a lot bigger, so it’s more difficult to get notices, and a large portion of people are simply ‘window shopping’… they may not even own a pet.
So, now that you’ve chosen your locations, you need to implement the strategy…
The basic idea is to give printed, framed pet portraits to the vets. The portraits should be of pets that actually attend that vet surgery, so you’ll have to find out from the owners of the pets, which vet they use…
You’ll also need to ask permission from the pet owner to have their pet photos hung in the vet surgery. This is never a problem because pet owners ALWAYS think their pet is the most adorable thing in the world, and are honored to have them featured at their vets! It’s kind of like an achievement… they’ll even tell all their friends “Lucy’s portrait has been hung on the wall down at our vet!”.
Putting It Into Action…
You’re probably wonder how to pull this off, right?
It’s simple really.
Contact the pet owner first to get the ‘go-ahead’. Then have the picture printed and framed, as well as adding a little engraved plaque on the bottom of the frame, with the pets name, age and how long they’ve been using that vet, followed by your business name, like “Captured by: John Smith Photography”
Next, you’ll take the portrait in to that vet surgery and present it to one of the vets (preferably the owner)… try to ensure you’re not presenting it to the receptionist.
Explain that you’ve got a few really great portraits of some of their clients, and that hanging them on the walls will give people something to look at while they wait, as well as increasing the vets credibility because clients will be able to see how happy and healthy their other patients are.
99% of vets will be absolutely THRILLED with this gift, and will hang it immediately! They know that what you’re giving them is valuable, and will see that you’ve taken a lot of initiative to do all this work just for them. It’s something totally unexpected and highly appreciated.
This act of kindness never goes unrewarded either!
Clients in the waiting room will always look at the portraits and ask questions, which is when the vet or receptionist would the interested prospect your business card… or even better, an ‘offer card’.
What Is An Offer Card?
It’s like a coupon, but less ‘in your face’.
It’s a special offer that you only allow that vet to give people. It’s totally exclusive to them and can’t be found anywhere else. So it might be something like “A Free Framed AxB Print With Every Shoot For Friends of ABC Vet”.
So the receptionist would almost give a mini sales pitch (without you even asking for it!)… “oh that’s a photo by John Smith who is a specialist pet photographer. He actually allows us to give this free framed print offer if you just mention our office”.
This is a HIGHLY qualified prospect!
As I always say… nothing will happen unless you try this!
You can see that this is a brilliant strategy, and I understand that it can be a bit daunting going in to vets and doing this type of thing if you’re shy… and you’re probably thinking “what if I have it printed and framed and they don’t want to hang it?”…
Take a chance! This strategy has worked wonders for pet photography clients of mine, and the brilliant thing is that it keeps working all year round for free once it’s set up!
Are you a pet photographer? What sort of unique strategies are you using to bring in new clients?