If you’re just starting out with your photography business, it probably means that you’ve got a heck of a lot of knowledge about how to use your camera, how to capture shots at the right moment, editing those photos and so on…
But you’re lacking in the ‘client-getting’ area, aren’t you?
When in business you’ll very quickly find out that the marketing, and the process of getting the clients IS the business.
Without clients coming in, it doesn’t matter if you’re the greatest photographer in the world, because nobody will know about you!
So here’s a few key strategies to get you started on the right track!…
Photography Marketing Tip #1
Don’t focus your time and energy creating pretty brochures, business cards or even a website!
Instead, spend that time devising reasons why you’re the best photographer around. Create a brilliant offer and an unbelievable guarantee. Use these things on the previously mentioned advertising mediums because it will bring in FAR more clients than if those mediums simply look pretty and professional!
Photography Marketing Tip #2
Partner with other local businesses who serve the same demographic. If you do real-estate photography, find a real estate agent to partner with. If you’re a wedding photographer, partner up with some wedding planners and catering companies.
P.M. Tip #3
Don’t spend money on advertising unless you know it’s bringing you in more clients! If you’re losing money on advertisement then you should pause it immediately. Never listen to anyone who tells you that you need to lose money initially so that you can make a profit down the road! Using my marketing systems you can make money both now, AND in the future… so why take risks?
P.M. Tip #4
Always give your clients more than they expected in all areas. The package they receive, your customer service and even your attitude. You’re not simply there doing a job to make some money… instead, you’re there to serve them and make sure that they’re totally thrilled with the results!
P.M. Tip #5
Keep it personal!
Never allow yourself to take on so many clients that you can’t keep things personal. This means making thank-you phone calls and even sending personal letters! When your client base starts getting so large that you can’t keep adding those personal touches, then you need to increase your prices, or hire someone to help manage some of the work!
Now USE IT!
Some of these business marketing tips may seem simple, and you may thing “everyone knows that!”, but that’s untrue. It’s often these small reminders to keep perfecting the basics that can really help ensure the success of your business!…
The only requirement is that you actually USE them!
90% of photographers who read these marketing tips will ignore them and keep doing what they’ve always done, and continue to get lousy results.
I challenge you to try this stuff out for 30 days in your photography business and note the differences it makes!
Questions or comments? Leave them below and I’ll personally reply, usually within a day!