A big problem that occurs in almost every single case I’ve seen with clients I’ve worked with is the fact that prospects arrive at the photographers website and there’s no real relationship built, which slashes the chance of getting a call or making a booking.
In this article I’ll go over a few ways you can quickly build a bond with anyone who lands on your site, and give you a huge leg-up over your competition whose websites ignore this important element.
The Boring Sterile Website
Most photographers websites I visit are pretty similar, so they generally suffer from the same problems. The main page has a few photos, often in a slideshow format, then there’s usually a few links up the top where the visitor can get some more information. Things like a contact page and price list. Plus their phone number is usually plastered across the top somewhere, making it look overly commercial.
If you imagine that you are the visitor landing on a page like that, what would you be thinking? With what you can see, would you want to call the photographer right away?
You have to remember that your clients don’t know much about photography. They can usually tell a good photo from a bad photo, but can’t see the difference between a good photo and an amazing photo. They don’t have the same skill and experience as you, so only giving them examples of your work often isn’t enough to seal the deal. Especially when every other photographer is doing the same thing.
How To Build An ‘I Feel Like I Know Them’ Website
What you really need is a site that welcomes visitors in and not only shows them that you’re a great photographer, but also makes them feel like they know you.
When they feel like they know you as a person, your chances of getting the booking will multiply… especially compared to other photographers who seem like total strangers hiding behind a computer screen.
4 Must Have Elements On Your Photography Site
The next four things I’ll mention are extremely easy to add to your site, but I absolutely guarantee will result in more calls from prospects AND boost the ease with which prospects book in.
Photos Of You
Instead of only showing photos from your portfolio (which obviously don’t include you), add photos of you taking the photos (taken by a third party). Include a portrait of yourself with your camera in hand, as well as candid photos, such as you playing with your kids or pets, or you out at dinner with friends…
Photos like this will show your more personal side and just a few of them are enough to create a quick relationship.
‘About Me’ Section
If you don’t already have one, get started!
Include things like the story of how you become interested in photography, your journey along the way, funny stories, and where you’re planning to go in the future with your photography.
Also add a section with personal things, like other hobbies, family, and interests.
Video Of You
Use your DSLR if it has movie mode, or find a video camera. A quick video where you basically do an ‘about me’ on video will do wonders for creating a bond with your visitors.
Again, make it personal and informal. Introduce your pets or kids… show them your stamp collection or your award winning herb garden.
It can make it less awkward if you have a friend interview you (they ask the questions and you answer them).
Past Client Testimonials
If you’re not including a bunch of testimonials on your site then you’re missing out on clients.
The things you say about yourself are a lot less powerful than what other people say about you.
Whenever you get a testimonial, add it to the ‘testimonials’ section of your website… All of them.
Even if you have 1000, keep adding more! You can never have too many.
Remember to add credibility boosters at the end of each one to make it more believable, such as the persons name, suburb and occupation.
If you don’t have any testimonials, just work on getting them over time. Ask each client at the end of a session if they’d like to give you a testimonial, and let them know that it would really help you out (saying this will really boost the number of testimonials you get).
Adding these 4 things is easy, quick and will have almost immediate benefits.
Please leave your questions or comments below… it would really help me out 😉