After thousands of hours behind the camera, it’s likely that the ‘photography stuff’ comes as second nature to you. You see a shot and react almost instinctively to capture it. It’s the marketing and advertising of your photography business that many photographers struggle with.
You love the photography side of the business so much, that working on the advertising seems like a chore, but it’s the photography advertising ideas that really help to accelerate the success of your business, because no matter how good your photography skills are – if you lack the marketing and advertising strategies to go along with it, you’ll always struggle to find clients and turn it into a solid source of income.
That’s why I’m here!…
Following are 4 photography advertising ideas that will get help to transform your business, without much time, money or stress involved!
Photography Advertising Idea #1
Make everything limited!
If you’re a ‘service’ based photographer who shoots jobs like weddings or portraits, then you would limit yourself by having something “only 8 spots left this month”… If you’re a ‘product’ based photographer, like a landscape photography, then each print would have a limit on sales, such as “special edition: 1 of 3”.
Stick to your word! – If you say you’re only selling 3, then only sell 3! If someone comes in and requests the fourth, tell them you simply can’t because it devalues the rest, but they’re welcome to select from your other images… this actually boosts your credibility and increases the value of your work in their mind.
If you’re just starting out and only getting 2 bookings each week and don’t want to set a limit, make it more of a goal and say something like “only 5 bookings left next week”. Then if you reach that target, set it to 8 for the next week.
Advertising Idea #2
You can do this with dozens of businesses in your local area… it just takes a bit of brainstorming and creativity.
Figure out where your target clients ‘hang out’ and partner up with the business owner to share clients.
For example, a wedding photography could partner up with a bridal dress store. You would refer your clients to that store and they would refer theirs to you.
Track the referrals by telling the shop owner to offer their clients something like “a bonus X by X canvas print if you mention my dress shop”.
If they never refer you a client but you refer them a lot, just start working with another shop who does refer.
NOTE: Only work with other reputable businesses because if they screw up, some of the trust you’ve built with that client will be lost.
Advertising Idea #3
Use Facebook ads
If your budget allows for this expense, advertising your photography business on Facebook can be a cheap and effective way to target new clients.
It’s most effective for those ‘service’ based photographers, like wedding, portrait, or even real estate photographers because if the targeting options.
You can select users in your local area between a certain age range who are engaged, have kids between certain ages, or even target by the interests they’ve listed… so if they’ve got “real estate investment” listed as an interest, then it would certainly be worth targeting those people if you were a real estate photography, wouldn’t it?
Photography Advertising Idea #4
Get In the Newspaper
This one seems really hard, and I won’t lie to you by saying it’s easy… but it is certainly possible, and many of my students have had a lot of success with it…
You simply submit something called a ‘press release’ to your local newspaper that tells them about something that would be worth informing their audience about.
Anything to do with raising money for a worthy charity is often successful, but it can really be anything the public would be interested in… so if you shoot at a huge wedding, that could be the topic (with permission from the couple of course).
When writing the press release you should speak in terms of how it benefits the newspaper and their audience… not how it will benefit you.
The charity event could offer free photos for every couple who shows up and include one retouched photo. It could be raising money for something like the heart foundation (the obvious like being the heart and love). You would then generate a list of couples interested in a photoshoot who you could follow up with, or even up sell a beautiful canvas print instead of just a digital copy of the image.
If you can get in the newspaper, it’s totally free and can bring in a quick flood of clients!
As you know…
Every photography business is different. Tailor these ideas to your own business and watch your client numbers grow .
Leave your comments below and let me know if you’ve tried any of these photography advertising ideas, or if you will try them!
P.S. If you want to achieve impressive results with your business in the shortest time possible, without having to go through a lot of the set backs most photographers who ‘go it alone’ go through, grab my Rich Photographer System, risk free and use the formula to create the successful business you deserve – Click Here