Are you just starting up your photography business and have no idea how to get those much needed clients?
It’s easy enough to become a photographer and get great photos, but when starting up your business you’ll know that the really hard part is getting the clients…
After all, you’re a photographer, no a business pro or a marketer…
Fear Not Young Grasshopper!
I’m here with a few simple ideas to get you the initial burst of clients, as well as a few things you should avoid that most new photographers fall prey to!…
New Photographer Tip #1 – Don’t compete by price!
It’s a very bad idea in any type of business to try to get clients by being the cheapest in town. There’s ALWAYS someone willing to come along and do it for less, so the clients you do get will jump ship as soon at they find the cheaper guy. They’re not loyal to you, only to a great discount!
Also, if you start off cheap, it becomes hard to justify higher prices later on.
Tip #2 – Make Yourself Unique
So you already know that you won’t be unique by being ‘the cheapest’ which is the trap many photographers fall into… think of something that gives prospects a reason to choose you…
It’s obviously not going to be experience or the vast number of testimonials you’ve collected, because these things won’t exist yet. OK, I'[m sure you’ve got a tonne of experience, but it’s not with paying clients, so it’s hard to use this as your selling point.
A few quick ideas would be…
- The only photographer in town with a full satisfaction money back guarantee
- You’re available after hours to answer questions and give more personalized service than other photographers
- You have a 1 day turn-around time as opposed to over a week with other photographers
- You’ve had more training with your camera than most engineers
These are just a starting point… make it fit your market and your specific photography business
Tip #3 – Focus on Free Marketing Methods
Getting ads in the Yellow Pages or the newspaper is great and can work extremely well if done right, but it’s not something you want to be spending money on when starting out.
You still need to figure out things like your USP and exactly what your prospects want, as well as building your own credibility before spending hundreds or thousands on ads.
Also, use letters instead of brochures, you’ll save a tonne of money and if done the way I teach you’ll get a much better response!
Focus on getting your website ranked highly (you can do this without a programmer) because it’ll bring you free traffic… do a letter box drop (see the chapter in the Rich Photographer System for specifics on this)… build up your Facebook page by doing daily posts and uploading some of your work… do deals with local businesses that benefit both of you.
You would then use the profits from this to eventually pay for ads. This is called bootstrapping and it’s how some of the most successful businesses start because it reduces your risk significantly. It makes no sense spending thousands before you’ve made anything… so don’t do it!
Use this information. Do a little work each day and watch your business grow!
The important thing is to be going in the right direction, learning from your mistakes and never give up…
If you want a more detailed plan, grab the Rich Photographer System, risk free.
Leave your comments or questions below and lets build your photography business together!