I’m constantly getting questions from photographers, asking about small tips I have that they can use without really having to do any extra work. Just tiny little tweaks to what they’re already doing, to add a little of that extra ‘something’…
When I give these tips away on my Facebook page, they’re also the ones that get the most likes, shares and comments… probably because no matter what level you’re at, they can come in handy.
So here’s a few that seem to work well, even if only by making a little difference in the effectiveness of the photography businesses of my students…
TIP #1: Wear A Watch!
This has got to be the easiest thing you can do…
You literally just put it on in the morning which takes about 2 seconds, and then take it off before bed. The total time expenditure is roughly 10 seconds max. PLUS it probably saves you time during the day from constantly taking your phone out of your pocket to check the time.
But knowing the time isn’t the real benefit of wearing a watch…
The reason I recommend this is that the simple act of wearing a watch has been shown to help boost a clients opinion of you in a few different ways. They assume you’re more reliable, punctual, efficient and even more trustworthy!
This is done on the subconscious level, so if you ask anyone they’ll probably say “I didn’t even notice”, but people do notice!
Wouldn’t being perceived as very reliable and efficient help you to book more photography jobs? Of COURSE it would! Clients are constantly worried that their photographer won’t deliver for weeks or months, or will show up late to an important event.
If you can invest a few seconds each day to have this effect on people, then why not do it?
Also, watches are super cool… so wear one!
TIP #2: Keep a Database
Most photographers simply have a contact book on their phones that just saves each persons name and phone number. If you’re doing this, you’re missing out on huge opportunities!
Start keeping a full database that includes everything, like full name, phone number, email, home address, package ordered, cost, family member names, interests and hobbies, pets, other notes.
This helps you in multiple ways…
First, you’ll be able to remember each client much better, with more detail than just their name. This is especially important if they book another shoot, months, or even several years later!
Second, you’ll be able to follow up with clients. Sending them a letter a month after their shoot to ask if they have any friends to refer and explain your referral reward program.
Just use a simple software like Google Docs to keep these details. It doesn’t have to be fancy… just do it!
TIP #3: Create 2 Business Cards
The first is your traditional business card. You know, that super pretty card with beautiful colors, fancy font and it only includes your logo, name and number…
This is to be given ONLY to current clients, or to people you know (other photographers, friends, etc). Basically, you’ll give this card to anyone who you don’t need, or want to sell to.
The second, much more important business card is your REAL business card… this actually helps to bring in new clients by catching their attention with a headline, explaining a great offer, and requiring them to take action right away by calling or emailing you (or even calling your recorded phone message).
These are the cards you’d give to anyone interested in photography. You’d also leave them in related shops on the counter, and with other business owners to give out to their clients who are interested. These will help boost your conversion rates by multiple times.
To get an idea of how your ‘sales card’ should look check out my article on Photography Business Cards.
Now Get Out There And Use ‘Em!
These tips are crazy easy to implement, but the most important thing as always is to actually use them! They won’t help you if you read this article and then go back to doing what you’ve always done! There’s no excuses with any of these – they’re simple, cheap and effective.
If you’ve loved these small photography business tips, leave a comment below to say thanks, or let me know ideas of your own.