The uncomfortable truth about building your photography business is that it isn’t that hard…
Sure, it’s easy for me to say that because I’m a marketing specialist who’s been working with togs since 2011, but success in your business (let’s call that making plenty of money) boils down to just 3 main points.
Over the next week I’m going to upload a free article every couple of days that covers these areas, including the things you should be focusing on, and systems that must be in place to achieve success.
The reason I’m doing this is to create a foundation to refer new photographers back to when they inevitably ask me for ‘the basics’.
I’ll aim to keep these letters short(ish). Nobody wants to read a 20 page essay on marketing analytics.
Ok, so here’s the overview of what I’ll be covering…
- You need to attract prospects
- You need to be able to sell to those prospects
- You need to provide an experience and result worth talking about.
Seems pretty simple, right?
But if any of those aren’t working effectively in your business, then the wheels of motion will come to a grinding halt.
So lets get started with the first point…
YOU NEED TO ATTRACT CLIENTS!
It’s not enough to take incredible photos and pray that enough people will see them on your Facebook page that your calendar gets filled with high paying jobs…
Sure, we’ve all heard the stories of a Photographers Facebook going viral and getting flooded with work, but the chances of that happening (especially now in 2015) are like hitting the lottery. That’s not to say that keeping your Facebook updated won’t help – it’s just not going to be a magic bullet!
To attract clients, you need to advertise!
You absolutely must get yourself out there in front of the people who are most likely to pay for your services. It doesn’t matter if you do weddings, portraits, commercial work or sell prints.
The types of advertising you choose to do will depend on your budget, your location and your specialty, and since there are dozens of advertising strategies that work well I won’t have time to cover specifics in this brief letter.
Here’s a few notes to answer common questions I receive at this point.
- There are ways you can advertise for free
- Paid advertising work better in almost every case I’ve seen
- Relying on word of mouth isn’t a business strategy
- Relying on any single ‘prospect getting’ advertising source will end badly (no matter how safe you think it is).
So Think About Your Business Now
Are you effectively targeting clients through different forms of advertising and getting them to take the next step (of calling, emailing or whatever that next step is)?
Don’t be embarrassed if the answer is no, because the vast majority of photographers don’t. They simply don’t know how to do it, so they avoid it altogether thinking that it’s better to avoid it than to do it wrong and lose money…
BUT, taking some initiative to get a good ‘prospect getting’ strategy set up will put you miles ahead of your competitors because you’ll be one of the only togs doing it, making it easier than you’d think to build a strong client base.
And that’s pretty cool, isn’t it?
Got questions or stories to share? Leave them in the comments section below 😉