Having a powerful guarantee in your photography business can be like the difference between fishing with a hook, and fishing with a baited hook.
I’ve seen photography businesses transform from mildly successful, to quite easily being the most successful in their city just by implementing a really awesome guarantee.
When you come up with one of your own, it’ll inspire confidence, trust and unmatchable loyalty in your clients.
In this article, I’ll give you 3 guarantees that you can use in your photography business…
What you end up choosing will depend on where you are and what type of photography you do, but try and make yours as unique and as impressive as possible.
#1 – I guarantee you’ll be thrilled with your photos or your money back!
This can be a little common so it usually requires some tweaking to make it irresistible enough.
Giving prospects the peace of mind that comes with knowing that they won’t be left with a big bill and poor quality photos is often enough to push them over the edge and make a booking. However if other photographers in your city are already making this offer you may need to step it up a notch…
After all, you don’t want it to seem like you’re standing in a crowd shouting “ME TOO!”.
Typically it comes with terms that say that if the client doesn’t like the photos and chooses not to pay, then they won’t get access to the DVD, album or hard copy of the photos, which is fair enough…
But if you add into the guarantee “Even if you don’t like the photos, you’ll get full access as my ‘sorry’ gift to you”.
This might sound risky, but you’d be surprised to hear that it’s extremely rare for anyone to take you up on the offer, especially since you’re a good photographer and they’ve seen a portfolio of your work before the booking so they know exactly what to expect.
Even if you do end up with one or two dishonest clients over the span of your career, the benefits you’ll see from a ‘jaw-dropping’ guarantee like this far outweigh the risks! (I promise).
#2 – I guarantee at least 10 [add your own number here] mantle-piece quality photos or I’ll schedule another shoot on my dime
So many people are worried that they’ll hand over their hard-earned money for a photo-shoot and end up without any photos where they think they look amazing. Whether it’s because they had a mild flu on shoot day, or because they forgot their lipstick, or simply had an awkward smile for whatever reason…
A guarantee like this will put the minds of your prospects at ease. They’ll know that no matter what happens, they’ll get the photos they paid for – even if the worst happens.
Again, the chances that a client will request more than one shoot are extremely rare, but if it does happen it’s fine. Just schedule the re-shoot when you’re not busy…
PLUS, you can get amazing word-of-mouth marketing from this because your clients will be so thrilled with the extra work you’ve done – it’s a cool story they’ll tell all their friends (think of the referrals!).
#3 – I guarantee you’ll be thrilled with your photos or I’ll give you your money back, plus $100 for your time!
This is a big trust and credibility booster, but it’s one that most photographers are a little afraid to use (for obvious reasons).
It’s guarantees like this that make people think you’re crazy for having such an offer, which is the perfect position to be in because it also gives them the belief that you must get amazing results every time otherwise you wouldn’t be in business giving away all those $100 bills!
If you’re a little scared by an offer like this then I suggest starting out with the first guarantee we discussed so you can see that you won’t end up with all your clients asking for refunds.
And I really do practice what I preach. On my Rich Photographer System for example, I offer full refund plus a $500 cheque if a photographer doesn’t make more profits within a year than they normally would have without using the strategies. And yes, I will honour that guarantee should anyone ever try to claim on it with fair reason.
Swipe Some Guarantees!
Thinking of the perfect guarantee for your business will certainly give your business a big boost, but it’s ok to look to other industries and model their guarantees.
Check out local personal trainers, computer repair specialists, real estate agents, and even restaurants. The top ones will almost always have some really creative and successful guarantees that you can use in your own business after a few small tweaks.
So do me a favour and use this week to come up with a guarantee that fits your photography business ‘just right’. I guarantee it’ll pay off 😉
Leave a comment below and let me know about the best guarantee you’ve ever heard!